Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Uloženo v:
| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Témata: | |
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| Shrnutí: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
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| Fyzický popis: | viii, 244 p. |
| ISBN: | 9879332551527 |