Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
|---|---|
| Beschreibung: | viii, 244 p. |
| ISBN: | 9879332551527 |