Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Gaia: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
|---|---|
| Deskribapen fisikoa: | viii, 244 p. |
| ISBN: | 9879332551527 |