Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Teme: | |
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| Sažetak: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
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| Opis fizičkog objekta: | viii, 244 p. |
| ISBN: | 9879332551527 |