Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Onderwerpen: | |
| Tags: |
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| Samenvatting: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
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| Fysieke beschrijving: | viii, 244 p. |
| ISBN: | 9879332551527 |