Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
|---|---|
| Descrição Física: | viii, 244 p. |
| ISBN: | 9879332551527 |