Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Fáttát: | |
| Fáddágilkorat: |
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| Čoahkkáigeassu: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
|---|---|
| Olgguldas hápmi: | viii, 244 p. |
| ISBN: | 9879332551527 |