Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
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| Автор: | |
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| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Резюме: | * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. |
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| Фізичний опис: | viii, 244 p. |
| ISBN: | 9879332551527 |