Marketing that works in India
* Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India.
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | angielski |
| Wydane: |
New Delhi
Pearson Education India Pvt. Ltd.
2016
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| Hasła przedmiotowe: | |
| Etykiety: |
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| 100 | |a Moorthi, Y. L. R. |9 3064 | ||
| 245 | |a Marketing that works in India | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2016 | ||
| 300 | |a viii, 244 p. | ||
| 520 | |a * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India. | ||
| 650 | |a Marketing - Management - India |9 3065 | ||