The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...

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Hlavní autor: Dodson, Ian
Médium: Kniha
Jazyk:angličtina
Vydáno: New Delhi Wiley India Pvt. Ltd. 2018
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100 |a Dodson, Ian  |9 3073 
245 |a The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns 
260 |a New Delhi   |b Wiley India Pvt. Ltd.   |c 2018 
300 |a viii, 385 p.  
520 |a "The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing 
650 |a Strategic Planning - Marketing   |9 3074 
650 |a Internet Marketing - Marketing   |9 3075