The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Wiley India Pvt. Ltd.
2018
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| 100 | |a Dodson, Ian |9 3073 | ||
| 245 | |a The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns | ||
| 260 | |a New Delhi |b Wiley India Pvt. Ltd. |c 2018 | ||
| 300 | |a viii, 385 p. | ||
| 520 | |a "The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing | ||
| 650 | |a Strategic Planning - Marketing |9 3074 | ||
| 650 | |a Internet Marketing - Marketing |9 3075 | ||