The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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書誌詳細
第一著者:	Chattopadhyay, Amitava
その他の著者:	Batra, Rajeev, Ozsomer, Aysegul
フォーマット:	図書
言語:	英語
出版事項:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
主題:	Strategic Planning Branding Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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