The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Chattopadhyay, Amitava
Eará dahkkit:	Batra, Rajeev, Ozsomer, Aysegul
Materiálatiipa:	Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
Fáttát:	Strategic Planning Branding Marketing
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

The Lords of Strategy: The Secret Intellectual History of the New Corporate World
Dahkki: Kiechel, Walter
Almmustuhtton: (2010)

HBR's 10 Must Reads: On Strategy
Dahkki: Harvard Business Review
Almmustuhtton: (2011)

Strategic Management: Concepts and Cases
Dahkki: David, Fred R.
Almmustuhtton: (2016)

Strategic Management
Dahkki: Pearce II, John A.
Almmustuhtton: (2011)

Strategic Management
Dahkki: Hitt, Michael A.
Almmustuhtton: (2016)

Strategic Management: Text and Cases
Dahkki: Dess, Gregory G.
Almmustuhtton: (2009)

Strategic Management: Concepts and Cases
Dahkki: David, Fred R.
Almmustuhtton: (2018)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
Dahkki: Gilson, Clive
Almmustuhtton: (2003)

Peak Performance: Inspirational Business Lessons from the World's Top Sports Organizations
Dahkki: Gilson, Clive
Almmustuhtton: (2003)

Strategic Thinking: Explorations Around Conflict and Cooperation
Dahkki: Saha, Biswatosh
Almmustuhtton: (2011)

Strategy and Organization: Realizing Strategic Management
Dahkki: Heracleous, Loizos
Almmustuhtton: (2011)

The 22 Immutable Laws of Branding
Dahkki: Ries, Al
Almmustuhtton: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Dahkki: Thompson, Arthur A.
Almmustuhtton: (2015)

Operations Strategy
Dahkki: Slack, Nigel
Almmustuhtton: (2011)

Python data science handbook:- essential tools for working with data
Dahkki: Vanderplas Jake
Almmustuhtton: (2022)

HBR's 10 Must Reads On Strategic Marketing
Dahkki: Harvard Business Review
Almmustuhtton: (2013)

Managerial Economics and Business Strategy
Dahkki: Baye, Michael R.
Almmustuhtton: (2017)

Strategic brand management : building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2022)

Strategy and the Business Landscape: Text and Cases
Dahkki: Ghemawat, Pankaj
Almmustuhtton: (2006)

Aligning Human Resources and Business Strategy
Dahkki: Holbeche, Linda
Almmustuhtton: (2014)

Building Brands That Win
Dahkki: Mukerjee, Kaushik
Almmustuhtton: (2013)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (1996)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

Strategic Management: Concepts and Cases
Dahkki: David, Fred R.
Almmustuhtton: (2011)

Strategic Management: An Integrated Approach
Dahkki: Hill, Charles W. L.
Almmustuhtton: (2008)

Strategic Management: A Stakeholder Approach
Dahkki: Freeman, R. Edward
Almmustuhtton: (2011)

Strategic Brand Management
Dahkki: Keller Kevin La
Almmustuhtton: (2008)

STRATEGIC BRAND MANAEMENT
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2011)

STRATEGIC BRAND MANAGEMENT
Dahkki: KELLER KEVIN LA
Almmustuhtton: (2012)

MARKETING AND BRANDING
Dahkki: KUMAR RAMESH
Almmustuhtton: (2007)

Marketing as strategy
Dahkki: Kumar, Nirmalya
Almmustuhtton: (2004)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2012)

Brand New World
Dahkki: Lenderman, Max
Almmustuhtton: (2010)

Industrial Organization : Markets & strategies
Dahkki: Bellfflamme Paul
Almmustuhtton: (2010)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
Dahkki: KAPFERER JEAN-NOEL
Almmustuhtton: (2008)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
Dahkki: PARAMESWARAN M G; MEDH KINJAL
Almmustuhtton: (2011)

The Balanced Scorecard: Translating Strategy into Action
Dahkki: Kaplan, Robert S.
Almmustuhtton: (1996)

Understanding consumers: building powerful brands...
Dahkki: Parameswaran, M.
Almmustuhtton: (2003)

Building a brand in a week.
Dahkki: Laver, Pete
Almmustuhtton: (2002)