The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"

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书目详细资料
主要作者:	Chattopadhyay, Amitava
其他作者:	Batra, Rajeev, Ozsomer, Aysegul
格式:	图书
语言:	英语
出版:	New Delhi Tata McGraw Hill Education Pvt. Ltd. 2012
主题:	Strategic Planning Branding Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

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