Services Marketing: People, Technology, Strategy

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"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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書誌詳細
第一著者:	Wirtz, Jochen
その他の著者:	Lovelock, Christopher
フォーマット:	図書
言語:	英語
出版事項:	Chennai World Scientific Publishing Co. In. 2016
版:	8th ed.
主題:	Service Industries - Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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