Consumer Behaviour: Applications in Marketing
"Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications Inc.
2014
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| Edition: | 2nd ed. |
| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.8342 EAS |
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| Copy | Available Place a Hold |