Consumer Behaviour: Applications in Marketing
"Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on...
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| Övriga upphovsmän: | , |
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
London
SAGE Publications Inc.
2014
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| Upplaga: | 2nd ed. |
| Ämnen: | |
| Taggar: |
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NMIMS Hyderabad -
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658.8342 EAS |
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| Exemplar | Tillgänglig Reservera |