Can we do that?!: outrageous PR stunts that work?!

Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.

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書誌詳細
第一著者:	Shankman, Peter
フォーマット:	図書
言語:	英語
出版事項:	New Delhi John Wiley & Sons Inc. 2007
主題:	Public Relations Advertising Campaigns
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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