B2B Digital Marketing: Using the Web to Market Directly to Businesses
The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Delhi
Pearson Education India Pvt. Ltd.
2014
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| Teme: | |
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