Public Relations Campaigns: An Integrated Approach

Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

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Bibliographic Details
Main Author: Luttrell, Regina
Other Authors: Capizzo, Luke W.
Format: Book
Language:English
Published: California SAGE Publications, Inc. 2019
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NMIMS Hyderabad -

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