Public Relations Campaigns: An Integrated Approach

Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Luttrell, Regina
Rannpháirtithe: Capizzo, Luke W.
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: California SAGE Publications, Inc. 2019
Ábhair:
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Cur síos
Achoimre:Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Cur síos ar an mír:Foreword by Dietrich, Gini
Cur síos fisiciúil:xxviii, 276 p.
ISBN:9781506332512