Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
California
SAGE Publications, Inc.
2019
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| Teme: | |
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| Sažetak: | Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills. |
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| Opis predmeta: | Foreword by Dietrich, Gini |
| Opis fizičkog objekta: | xxviii, 276 p. |
| ISBN: | 9781506332512 |