Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
California
SAGE Publications, Inc.
2019
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| 主題: | |
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| 要約: | Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills. |
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| 記述事項: | Foreword by Dietrich, Gini |
| 物理的記述: | xxviii, 276 p. |
| ISBN: | 9781506332512 |