Public Relations Campaigns: An Integrated Approach

Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Luttrell, Regina
Бусад зохиолчид: Capizzo, Luke W.
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: California SAGE Publications, Inc. 2019
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Тодорхойлолт
Тойм:Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Зүйлийн тодорхойлолт:Foreword by Dietrich, Gini
Биет тодорхойлолт:xxviii, 276 p.
ISBN:9781506332512