Public Relations Campaigns: An Integrated Approach

Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Luttrell, Regina
Eará dahkkit: Capizzo, Luke W.
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: California SAGE Publications, Inc. 2019
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Govvádus
Čoahkkáigeassu:Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Fuomášahttimat:Foreword by Dietrich, Gini
Olgguldas hápmi:xxviii, 276 p.
ISBN:9781506332512