Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
California
SAGE Publications, Inc.
2019
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills. |
|---|---|
| Item Description: | Foreword by Dietrich, Gini |
| 實物描述: | xxviii, 276 p. |
| ISBN: | 9781506332512 |