Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
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California
SAGE Publications, Inc.
2019
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MARC
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| 008 | 190810b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_200000000000000_LUT |7 0 |9 8853 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 7343.50 |l 0 |o 659.2 LUT |p J3402 |r 2019-08-10 00:00:00 |w 2019-08-10 |y RB | ||
| 999 | |c 5416 |d 5416 | ||
| 020 | |a 9781506332512 | ||
| 082 | |a 659.2 |b LUT | ||
| 100 | |a Luttrell, Regina |9 4013 | ||
| 245 | |a Public Relations Campaigns: An Integrated Approach | ||
| 260 | |a California |b SAGE Publications, Inc. |c 2019 | ||
| 300 | |a xxviii, 276 p. | ||
| 500 | |a Foreword by Dietrich, Gini | ||
| 520 | |a Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills. | ||
| 650 | |a Public Relations - Management |9 4014 | ||
| 700 | |a Capizzo, Luke W. |9 4015 | ||