Public Relations Campaigns: An Integrated Approach

Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.

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Dades bibliogràfiques
Autor principal:	Luttrell, Regina
Altres autors:	Capizzo, Luke W.
Format:	Llibre
Idioma:	anglès
Publicat:	California SAGE Publications, Inc. 2019
Matèries:	Public Relations - Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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