Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
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| Main Author: | Luttrell, Regina |
|---|---|
| Other Authors: | Capizzo, Luke W. |
| Format: | Book |
| Language: | English |
| Published: |
California
SAGE Publications, Inc.
2019
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| Subjects: | |
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