Public Relations Campaigns: An Integrated Approach
Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Sparad:
Huvudupphovsman: | Luttrell, Regina |
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Övriga upphovsmän: | Capizzo, Luke W. |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
California
SAGE Publications, Inc.
2019
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