Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
Wedi'i Gadw mewn:
Prif Awdur: | Peelen, Ed |
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Fformat: | Llyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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Pynciau: | |
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Eitemau Tebyg
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Customer Relationship Management: A Strategic Perspective
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The CRM Handbook: A Business Guide to Customer Relationship Management
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
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