Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
Sábháilte in:
Príomhchruthaitheoir: | Peelen, Ed |
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Formáid: | LEABHAR |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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Clibeanna: |
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Míreanna comhchosúla
Míreanna comhchosúla
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Customer Relationship Management: A Strategic Perspective
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The CRM Handbook: A Business Guide to Customer Relationship Management
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The CRM Handbook: A Business Guide to Customer Relationship Management
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
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