Customer Relationship Management

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"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...

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Bibliografske podrobnosti
Glavni avtor:	Peelen, Ed
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Pearson Education India Pvt. Ltd. 2018
Teme:	Customer Relations - Management
Oznake:	Označite Brez oznak, prvi označite!

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