Customer Relationship Management

"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...

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Bibliografski detalji
Glavni autor: Peelen, Ed
Format: Knjiga
Jezik:engleski
Izdano: New Delhi Pearson Education India Pvt. Ltd. 2018
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