Customer Relationship Management
"Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'Wha...
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| Язык: | английский |
| Опубликовано: |
New Delhi
Pearson Education India Pvt. Ltd.
2018
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