International Marketing: Strategy, Planning, Market Entry & Implementation
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International Marketing: Strategy, Planning, Market Entry & Implementation

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"International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."

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Bibliographic Details
Main Author: Bennett, Roger
Other Authors: Blythe, Jim
Format: Book
Language:English
Published: New Delhi Kogan Page Ltd. 2005
Edition:3rd ed.
Subjects:
Export Marketing - Management
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NMIMS Hyderabad -

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Call Number: 658.848 BEN
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