International Marketing: Strategy, Planning, Market Entry & Implementation
"International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
New Delhi
Kogan Page Ltd.
2005
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | "International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing." |
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| وصف مادي: | vi, 362 p. |
| ردمك: | 0749445157 |