International Marketing: Strategy, Planning, Market Entry & Implementation
"International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New Delhi
Kogan Page Ltd.
2005
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| Edizione: | 3rd ed. |
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| Riassunto: | "International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing." |
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| Descrizione fisica: | vi, 362 p. |
| ISBN: | 0749445157 |