Game-changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new busi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass A Wiley Imprint
2008
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NMIMS Hyderabad -
| Call Number: |
658.4012 MAR |
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| Copy | Available Place a Hold |