Social Media Marketing: A Strategic Approach

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.

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Bibliographic Details
Main Author: Barker, Melissa S.
Other Authors: Barker, Donald, Bormann, Nicholas F., Neher, Krista
Format: Book
Language:English
Published: New Delhi Cengage Learning India Pvt. Ltd. 2015
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number: 658.872 BAK
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