Too Big to Ignore: The Business Case for Big Data

Introduction: This ain't your father's data -- Data 101 and the data deluge -- Demystifying big data -- The elements of persuasion : big data techniquies -- Big data solutions -- Case studies : the big rewards of big data -- Taking the big plunge -- Big data : big issues and big problems -...

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Bibliographic Details
Main Author: Simon, Phil
Format: Book
Language:English
Published: New Delhi Wiley India Pvt. Ltd. 2013
Series:Wiley and SAS Business Series
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NMIMS Hyderabad -

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