Artificial Intelligence for Marketing: Practical Applications
Big data, the Internet of Things, and social media have all forever changed the art and science of marketing - and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artifici...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Wiley India Pvt. Ltd.
2018
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| Series: | Wiley and SAS Business Series
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| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.80028563 STE |
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| Copy | Available Place a Hold |
| Copy | Checked out – Due: 11-03-2025 Recall This |