Artificial Intelligence for Marketing: Practical Applications

Big data, the Internet of Things, and social media have all forever changed the art and science of marketing - and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artifici...

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Bibliografiska uppgifter
Huvudupphovsman: Sterne, Jim
Materialtyp: Bok
Språk:engelska
Publicerad: New Delhi Wiley India Pvt. Ltd. 2018
Serie:Wiley and SAS Business Series
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