Artificial Intelligence for Marketing: Practical Applications
Big data, the Internet of Things, and social media have all forever changed the art and science of marketing - and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artifici...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Wiley India Pvt. Ltd.
2018
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| Collection: | Wiley and SAS Business Series
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