Predictive Marketing: Easy Ways every Marketer Can use Customer Analytics and Big Data
"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Wiley India Pvt. Ltd.
2016
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| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.8 ART |
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| Copy | Available Place a Hold |