Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
"To manage and sustain profitability over the long term, companies need to define and execute the right marketing strategies and measure their results against the right yardstick. Dozens of metrics are available, but one is most crucial: Customer Lifetime Value (CLV)-defined as the net present...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New Delhi
Pearson Education India Pvt. Ltd.
2008
|
| Ábhair: | |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Search Result 1
Managing Customers for Profit : Strategies to Increase Profits and Build Loyalty
Foilsithe / Cruthaithe 2008
LEABHAR