Kumar, V. (2013). Profitable Customer Engagement: Concepts, Metrics, and Strategies. SAGE Publications India Pvt. Ltd.
Citação norma ChicagoKumar, V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. New Delhi: SAGE Publications India Pvt. Ltd, 2013.
Citação norma MLAKumar, V. Profitable Customer Engagement: Concepts, Metrics, and Strategies. SAGE Publications India Pvt. Ltd, 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.