Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| विषय: | |
| टैग: |
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कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| सारांश: | The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. |
|---|---|
| भौतिक वर्णन: | xxii, 312 p. |
| आईएसबीएन: | 9788132113409 |