Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
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| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
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| Θέματα: | |
| Ετικέτες: |
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| Περίληψη: | The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. |
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| Φυσική περιγραφή: | xxii, 312 p. |
| ISBN: | 9788132113409 |