Profitable Customer Engagement: Concepts, Metrics, and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
SAGE Publications India Pvt. Ltd.
2013
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Résumé: | The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. |
|---|---|
| Description matérielle: | xxii, 312 p. |
| ISBN: | 9788132113409 |